Barclaycard have recently launched the OnePulse card which combines a credit card, cashless payment card and an Oyster card for contact-less payments including travel on London Transport.
You can find out more at Barclaycard’s faintly ridiculous Institute of Future Living.
We continue to track new formats for payments, which will trickle down to the incentives, creating new ways that they are distributed and redeemed.
As we have stated previously, the future of incentives is connected and mobile.