Change is as good as a rest

Everyone is obsessed with change, but there's nothing worse than empty rhetoric. Change has become an overvalued commodity, change for the sake of change, with almost no consideration of what is going to be changed and to what.

As they say, the more things change the more they stay the same.

Check this out. Apparently, Hillary Clinton "embodies change", while Milt Romney has "brought change for the last 25 years", but I think he might have been referring to his lunch money.

If there's a serious point to make here, then make sure if you are looking to change behaviour with an incentive, be clear what the new behaviour should be. For corporations, behaviour change has to also be good for the bottom line.