Icing

It is the icing that sells the rest of the cake.

Icing is the decoration, the attractive adornments that catch the eye and lure the customer. But the real quality of the cake is in what lies beneath.

In incentives, rewards are the icing, communication is the cake. The real value of an incentive is the chance to drive knowledge, understanding, and a two-way communication channel. Rewards are the lure to get people's attention, to create that opportunity.

Think rewards. Think communication. Think cakes.