From the pages of Metro we learn of the following incentive for farmers organised by a Veterinary practice in Devon.
“It’s a fantasy football league for cows started by vets in a rural practice.
The vets enrolled 13 farmers in the scheme and have given each of their herds the name of a Championship football club. The herds win points through good health, productivity and fertility.”
“Vet Sophia Elsworthy said: ‘We can highlight potential areas of improvement by using the league to benchmark one herd’s performance against the others.’”
Using a league to track progress and provide a sense of competition is a great way to organise an incentive, though it is important that it operates on a level playing field, or in this case, grazing field.
The article does not state what the herd get to do with their points, but we offer a moo-tiful gift selection.