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IncentiveDirect newsfeed. July 2009.

IncentiveDirect creates innovative online reward and recognition systems.
We believe that rewards are the currency of inspiration.

We're now settling in to our new offices, after a period wrestling with phone numbers and e-mail, we're pretty much back up to speed.

If you have any questions about IncentiveDirect or iD-points, then please contact Martin Gittins by e-mail at martin.gittins@incentivedirect.com

/01. Satisfy wants, not needs.

Satisfy wants not needs

One of the main differences between an incentive system like iD-points, and handing out ad-hoc cash rewards, is that cash satisfies needs, not desires.

Giving cash doesn't allow a user to connect their actions to their prize, their performance to a product. If added to a persons pay packet, they often won't see it at all - it just gets absorbed into the black hole of household bills.

With iD-points, users have no choice but to spend their points on great gifts. It doesn't come with the buyers remorse that cash gifts can induce. Instead, each time they use that camcorder, or put on that watch, or see their partner wearing that piece of jewellery, they will remember what they did to get that reward.

Cash might be what your staff would say they prefer. But what is best for you? Something that gets quietly slipped into someone's pocket, or something that has genuine trophy value, as a totem of their performance?

/02.New address details

Phoenix Yard

As mentioned last month, our new address is:

IncentiveDirect
Phoenix Yard
65 King's Cross Road
London
WC1X 9LW

After giving up trying to deal with BT, we've had to change our phone number too, which is now 0207 239 4922.

/03. Latest blog entry.

The 80-20 rule

The IncentiveDirect blog is the place to head to find out our take on the rewards and motivation sector.. We'll be going on holiday for a short while after this month, but here are the latest entries:

Fail often, fail better.
"The low cost of implementing an incentive campaign, using a system like iD-points, allows a company to try different approaches to drive sales"

The 80/20 rule.
"Like almost every small company, they get the majority of their income from a small number of regular customers to whom they probably have to give exceptional service for fear of losing them"

/04. Latest products in iD-points store.

We've added some great new products for the summer holidays. Woooh!

Sony AIR-SA20PK

Sony AIR-SA20PK Wireless Docking Station
A great product from Sony that allows you to stream CD-quality audio from the iPod (or other portable media player, or other external source) to up to 10 remote receiver/speaker stations. It comes with 2, so you can add up to 8 more - just plug and play. You can even stream different signals to different receiver stations, allowing you to control music around the house from one central location, and create zones which define which receivers get sent which signal. Very clever.

Sony MDR-NC7

Sony MDR-NC7 Noise Cancelling Headphones
Those clever Sony fellows have released possibly the best value noise-cancelling headphones yet, that can block out over 87% of all ambient and background noise, making it easier to concentrate and listen to the sound you want to. With comfortable ear pads and a flat headband these are comfortable set of cans, great for home/ office use, or for use while commuting or travelling. They fold flat for compact storage and are supplied with a carrying pouch.

Alexander Rose Wave lounger

Alexander Rose Ocean Wave Sunlounger
We've added a wide range of Alexander Rose garden furniture. It's top-notch quality gear that would bring style and grace to any outdoor space. The wave sunlounger features a powder coated frame with a coaxial fibre woven around, in a striking wave pattern. There is also a version with a hood, if you need a bit of shelter.

Pure Evoke

Taylormade R9 Driver
Hit the darn ball harder and further with the Taylormade R9 driver. It's a club that features both TaylorMade Flight Control Technology (FCT) and Movable Weight Technology (MWT®) .FCT lets you change the face angle, loft and lie, while MWT lets you change the clubhead's center of gravity.

Together this gives you unprecedented control over the ball direction and flight, helping to correct that horrendous slice you've picked up, or if you're still hooking it.

The Sims 3

The Sims 3

One of the most popular video games is now back with a brand new version. Sims 3 offers an almost unlimited game universe, allowing you to roam almost anyway, customise anything, and create full and meaningful lives for your Sims. Give your Sims real personalities by selecting a number of personality traits, then unleash them on a cruel and unforgiving world - the suburbs.

Caravel Hamper

Caravel Deluxe Picnic Cooler

Cuvee Duc Chapelle Red, Cuvee Duc De Chapelle White,, Cairnsmhor Cheese Straws With Herbs, Swayfen Roasted Cashews with Cumin, Olives Et Al Malabar Nuts, Fudges Cheese & Black Pepper Flatbreads, Rose Farm Harvest Chutney, Gift Ballotin Belgian Chocolates, Shropshire Spice Assorted Dips, The Fudge Tree Clotted Cream Fudge, Cairnsmhor Garlic & Coriander Cocktail Oatcakes, Swayfen Tarragon & Honey Mustard Dressing, The Biscuit Collection All Butter Cookies, Swayfen Wholegrain Mustard with Chilli , New English Classics English Afternoon Tea, Paddy & Scott's After Dinner Coffee, Old Hamlet Bouquet Garni Gift Bag, Wooden Spoon Red Onion Marmalade,

all packed into a Cooler Bag. Makes a change from Marmite sandwiches and Wotsits, washed down with Kia-Ora, no?

/05. Contact details.

You can contact IncentiveDirect in a number of ways

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© 2009 IncentiveDirect Ltd.